For Paul McCartney’s The Boys of Dungeon Lane, Capitol Records partnered with Google Maps to mark the album’s Liverpool location in a way that felt playful, personal and quietly legendary. FABYL brought the idea to life on Dungeon Lane itself, staging a simple story of a young boy stealing the road sign and running off with it as the Google Street View car passed by. With FABYL founder Nick Faber’s nine-year-old son Tierney dressed as a young Paul in a blazer, flat cap, school shorts and long socks, the activation turned an ordinary rainy street in Speke into something mythic without overproducing it. A boy, a road sign, a Google car and a reminder that the best music marketing can still transform real places, small details and cultural memory into moments fans want to discover.