Sam Smith
"Gloria" street choir stunt

The Brief

Create a bespoke activation to help launch Sam Smith’s latest album Gloria

Our Response

A pop-up street choir sang original vocal arrangements of Sam’s latest single “I’m Not Here To Make Friends” and the album’s title track “Gloria”

More Big Ideas

DON TOLIVER

"Hardstone Psycho" motor bikes stunt

Red Bull

"Dance Your Style" dance cube stunt

RAYE

"My 21st Century Blues" album cover stunt

Loreen

eurovision fan pop up

Tyler The Creator

Golf Berlin Pop-Up Shop

UNKNOWN T

"BEFORE THE SMOKE" smoking Ferrari stunt

Potter Payper & M Huncho

36 Hours Football Match

IMAGINE DRAGONS

"LOOM" ALBUM RELEASE PARTY

Mabel

"Look At My Body" pop up

Headie One

"Martin's Sofa" stunt

Sam Smith

"Gloria" street choir stunt

THE KID LAROI

"THE FIRST TIME" album launch

English Teacher

"This Could Be Texas" album cover object stunt

Beyonce

"Renaissance" street dance stunt

Pink Pantheress and Ice Spice

"Boys A Liar Pt.2" graffiti stunt

Parkway Drive

"Darker Still" interactive billboard

Tyla

"Tyla" Fan Event

YUNGBLUD

"Lowlife" old banger stunt

Rihanna

"Lift Me Up" projections

Chris Brown

"Breezy" Street party

Ice Spice

Wireless Festival Takeover

OMAR APOLLO

"ICE SLIPPIN" ice sculpture stunt

BBY

"1" album launch party

Dr Dre

"The Chronic" anniversary projections

Architects

"The Classic Symptoms Of A Broken Spirit" mural

French The Kid

No Signal

OLIVIA RODRIGO

"BAD IDEA RIGHT?" fan event

JORJA SMITH

"HIGH" balloons stunt

Netta

"I Love My Nails"

SZA

"s.o.s." IMMERSIVE FAN EVENT

Got a Story to Tell?
Get in touch

Contact Us