![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/Unknown.jpg)
Sam Smith
Gloria
The Brief
Create a bespoke activation to launch Sam Smith’s latest album Gloria
Our Response
We created a pop up performance from a 20 person gospel choir – all dressed in rhinestone-encrusted gender neutral outfits – in Kings Cross and on Old Compton Street, Soho.
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07799-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-06737-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-06797-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07238-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07243-683x1024.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07259-683x1024.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07298-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07301-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07322-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07326-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07480-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07481-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07487-683x1024.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07679-683x1024.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07565-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07350-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07378-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/23B9BDB5-44E1-420E-9C00-2C60E94E0257-1024x683.jpeg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/5A094A40-C9BE-4B50-A097-3315203D0674-1024x683.jpeg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07498-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07694-1024x683.jpg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/61DD3EC8-7BAE-4FE9-8C4C-98BA986CB809-1024x683.jpeg)
![](https://www.fabyl.co.uk/catalogue/wp-content/uploads/2023/02/FABYL_SSMITH-07736-1024x683.jpg)