Sam Smith


The Brief

Create a bespoke activation to help launch Sam Smith’s latest album Gloria

Our Response

We created and delivered  a bespoke artist activation inspired by the name of the album and the hand-drawn doodles from the album artwork; we created a pop up performance from a 20 person gospel choir – all dressed in rhinestone-encrusted gender neutral outfits – in Kings Cross and on Old Compton Street, Soho.

The choir came together unannounced sing original vocal arrangements of Sam’s latest single I’m Not Here To Make Friends’ and the album’s title track ‘Gloria’