Paul McCartney
The Boys of Dungeon Lane
The Brief
Capitol Records approached FABYL to support a unique partnership between Paul McCartney and Google Maps, created to promote his album The Boys of Dungeon Lane. The label wanted to bring attention to the real Dungeon Lane in Speke, Liverpool, by using Google Street View as an unexpected storytelling platform. The ask was open-ended, but the opportunity was clear: create a simple, memorable visual moment that connected the album title to place, heritage and McCartney’s early life, without turning it into a forced spectacle.
Our Response
FABYL developed and produced a charming, location-led intervention built around the idea of “young Paul”. Working fast, we dressed a child actor in 1950s-inspired schoolboy clothing, created replica Boys of Dungeon Lane street signs, and travelled to Speke with a photographer to stage the moment as the Google Street View car passed through. The final scene showed a boy stealing the road sign and running off with it; a playful, quietly cinematic image that transformed an ordinary Liverpool street into part of McCartney’s mythology. No set build, no overproduction, just the right idea in the right place, captured in a way the world could discover for itself.
