SoundCloud
Artist Ascending
The Brief
SoundCloud asked FABYL to support SoundCloud Artist Ascending, its monthly spotlight celebrating emerging and developing artists. The aim was to create a simple but high-impact moment that elevated the featured artist beyond the platform, placing them in a real-world cultural setting with strong visibility and social content potential.
Our Response
FABYL secured a high-footfall digital billboard in central Shoreditch and placed the featured artist at the heart of one of London’s most culturally relevant music and creative districts. We then captured content of the artist standing in front of their billboard, turning the media placement into a shareable moment that was amplified across both SoundCloud and FABYL’s social channels.
