We pitched our idea of the restaurant takeover with some mockups
Ice Spice
Wireless Festival Takeover
The Brief
Create a standout moment around Ice Spice’s appearance at Wireless festival ahead of the release of her album.
Our Response
We created a two-part activation to resonate with fans and create a buzz on the streets.
Initial Mockups
Custom Lettering
We used the Ice Spice graffiti handstyle lettering from the album cover for the shop graphics
Custom Shopfront
The final shop front was extremely close to our concept version
Custom Stickers
We created bespoke stickers for the front of the shop to mimic the looks of New York City
Poster and Map Designs
We designed these posters and maps for the day to help fans find the restaurant takeover
ACTIVATION
More Big Ideas
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