Madonna x Grindr
Confessions II at Mighty Hoopla
The Brief
Promote Madonna’s new album Confessions II in collaboration with Grindr, creating a festival moment impossible to scroll past
Our Response
We brought the Confessions II album artwork to life as an immersive, IRL photo moment, inviting Mighty Hoopla festival-goers to step inside the cover, strike a pose and recreate it for themselves.
