Nova Twins
Butterflies & Parasites
The Brief
Celebrate the release of Nova Twins’ Butterflies & Parasites with a pop-up that immerses fans directly into the world of the album.
Our Response
Transform Camden Open Air Gallery into the Butterflies & Parasites world: stacked TVs, Marshall amps, mannequins and butterflies everywhere. Fans were invited in for cupcakes, custom menus, and live airbrushed tees, with the Nova Twins themselves pulling up to share the moment.
