Olivia Rodrigo
UK Shows
The Brief
Promote Olivia Rodrigo’s major UK moments — her headline set at Glastonbury, her performance at BST Hyde Park, and the shows at Co-op Live
Our Response
Launch London and Manchester activations featuring a customised Olivia Rodrigo phone box where fans could hear a message from Olivia — and leave one back. Alongside the installation, we created a bespoke newspaper, The Livie Times, distributed to promote all three major moments and build anticipation across the UK
